Samsung, the South Korean tech giant is planning to make a comeback in the laptop market in India after a gap of 6 long years. The company already has six new products lined up to be launched in the country.
According to media reports, Samsung is trying to re-enter the laptop business in India after a gap of 6 years. The company holds a sizeable portion of the Indian smartphone business. But now it is targeting the laptop market. The company is striving to secure a double-digit market share in the laptop business by the end of this year.
As reported by The Economic Times, Samsung has big plans regarding their comeback in the Indian laptop market. They are aiming to disrupt the entire market scene grandly.
The next lot of Samsung laptops will be aimed at students, enterprises, and everyone else looking for a brilliant flagship experience. This indicates that the upcoming laptop models will be in the high-end range.
The tech giant is planning to launch six brand new laptop models at an upcoming event on 17th March.
Sandeep Poswal, the General Manager informed that the laptop models will likely belong to the thin, sleek, and convertible category. He mentioned that the current laptop market comprises 80% of ultra-thin laptops. Keeping this in mind, Samsung is also trying to target the same market segment. The tech giant is expecting a strong response and demand from users.
According to a top Samsung officer, the new laptops will be equipped with high-end features like LPDDR5 RAM, Wi-Fi 6E, and MS Office out of the box.
The South Korean tech giant is all set to unveil six new laptops this week on 17th March. The laptops will be in the price range between Rs 40,000 and Rs 1, 20,000.
Based on a report by The Economics Time, Samsung’s laptop portfolio includes flagship models such as Galaxy Book2 Pro 360, Book2, Book2 Pro, Book2 360, Galaxy Book 2 Business for companies, and Galaxy Book Go for students.
Samsung has recently disclosed the Galaxy S series in India. This comprises Galaxy S22+, vanilla Galaxy S22, and Galaxy S22 Ultra. Galaxy S series is as powerful as the rest of the flagship series by Samsung.
With Samsung coming back to occupy the Indian laptop market, it will increase the level of competition between all the existing brands.